Strategic Management SPEC: Business Administration in an International Environment
Informacje ogólne
Kod przedmiotu: | MNM4SE06MN-L20 |
Kod Erasmus / ISCED: | (brak danych) / (brak danych) |
Nazwa przedmiotu: | Strategic Management SPEC: Business Administration in an International Environment |
Jednostka: | Kierunek-Zarządzanie |
Grupy: | |
Punkty ECTS i inne: |
5.00
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Język prowadzenia: | angielski |
Rodzaj przedmiotu: | specjalnościowy |
Założenia (opisowo): | (tylko po angielsku) Studying the principles and tools of strategic management |
Skrócony opis: |
(tylko po angielsku) The aim of the course is to analyze the strategic role of management in the organization. The development of the international business environment has created new unique opportunities for rapid growth for companies, and the new generation of managers has led to the challenge of working for such companies. The module presents the essence of strategic management and its role in the context of a rapidly changing competitive environment. It shows the process of strategic management as a constant search for an advantage and an attempt to find ways to create added value for the company. |
Pełny opis: |
(tylko po angielsku) The aim of the course is to study the principles and tools of strategic management as well as to analyze the strategic role of management in the organization. The development of the international business environment has created new unique opportunities for rapid growth for companies, and the new generation of managers has led to the challenge of working for such companies. The module presents the essence of strategic management and its role in the context of a rapidly changing competitive environment. It shows the process of strategic management as a constant search for an advantage and an attempt to find ways to create added value for the company. The main issues include: Understanfing Strategic Management Goals and Objectives Analyzing the External Environment of the Firm Michael Porter’s Five Forces Model Analyzing the Internal Environment of the Firm Recognizing a Firm’s Intellectual Assets Business Level Strategy Corporate Level Strategy International Strategy Strategic Control and Corporate Governance |
Literatura: |
(tylko po angielsku) Palmatier, R.(2017), Marketing Strategy, Macmillan Education Fuertes G. et al., (2019), Conceptual Framework for the Strategic Management: A Literature Review—Descriptive, „Journal of Engineering” (online) Supplementary readings Kotler, Ph. (2015), Management, Prentice Hall International |
Efekty uczenia się: |
(tylko po angielsku) KNOWLEGDE W1 Student will have advanced knowledge of the contemporary theories and methods of management in an international environment and the relationships between them. W2 Student will have extended knowledge about the contemporary international and global business environment and understand the dynamics of changes taking place in this environment, as well as the impact these changes have on the contemporary organization and the dilemmas of the businessman. SKILLS U1 Student will have the ability to systematically update and improve skills, broaden the scope of knowledge and consciously develop his/her own career. Active on the lessons U2 Student will have the ability to build and manage effective teams, and manage them in a virtual and multicultural environment SOCIAL COMPETENCES K1 Student will be able to conduct critical assessment of received information in conditions of excess information. |
Metody i kryteria oceniania: |
(tylko po angielsku) ASSESMENT: Class activity, preparing final written essay |
Zajęcia w cyklu "Semestr letni 2019/2020" (zakończony)
Okres: | 2020-02-17 - 2020-09-30 |
zobacz plan zajęć |
Typ zajęć: |
Konwersatorium, 15 godzin
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Koordynatorzy: | Janusz Gudowski | |
Prowadzący grup: | Janusz Gudowski | |
Lista studentów: | (nie masz dostępu) | |
Zaliczenie: |
Przedmiot -
Egzamin/zaliczenie na ocenę/zal w skali zal-std2
Konwersatorium - Egzamin/zaliczenie na ocenę/zal w skali zal-std2 |
Zajęcia w cyklu "Semestr letni 2020/2021" (zakończony)
Okres: | 2021-02-20 - 2021-09-30 |
zobacz plan zajęć |
Typ zajęć: |
Konwersatorium, 30 godzin
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|
Koordynatorzy: | Janusz Gudowski | |
Prowadzący grup: | Janusz Gudowski | |
Lista studentów: | (nie masz dostępu) | |
Zaliczenie: |
Przedmiot -
Egzamin/zaliczenie na ocenę/zal w skali zal-std2
Konwersatorium - Egzamin/zaliczenie na ocenę/zal w skali zal-std2 |
Właścicielem praw autorskich jest Akademia Finansów i Biznesu Vistula.