Introduction to Hospitality Industry

This introductory course provides an overview of the hospitality and tourism industry, its growth and development, industry segments and their distinguishing characteristics, trends and current concerns.

Lectures:

1. Introduction to hotel industry – 3h

2. Economics of hotel business – 5h

3. Basics of Financial Management. – 6h

4. Basics of Marketing in Hospitality – 8h.

5. Trends in hotel industry – 4h

6. Trends in restaurants industry – 4h

7. Role of information technologies in hospitality – 2h

Compulsory

Ph. Kotler, J. T. Bowen, J. C. Makens, Marketing for Hospitality and Tourism, Prentice Hall, London, 2013.

Supplementary

1. V. C. T. Middleton, Marketing in Travel and Tourism, Elsevier, 2009

Knowledge:

Has a basic knowledge of hotel classifications and describe the different types of hotel ownership and development, i.e. franchising and management contracts.

Has a basic knowledge of key factors responsible for the growth and development of hospitality and tourism

Knows the current trends and challenges faced by the hospitality and tourism industry, in the context of global economic, environmental, health and other social concerns.

Skills

Is able to understand the relationships and interdependencies existing between various institutions - political, administrative and economic

Is able to use the knowledge to understand a particular place and role of man creating a socio-economic structures, with particular emphasis on the organizational structures in the field of tourism and recreation

Social Competences

Understands that the knowledge and skills acquired during the period of study may rapidly become obsolete and therefore recognizes the need for lifelong learning and improvement of his/her skills

Is able to work as a team taking on various roles

Final test exam - 100%