Marketing Strategies in Tourism - SPEC: Tourism Management [TRM3SE13TR-Z19]
Semestr zimowy 2019/2020
Ćwiczenia,
grupa nr 1
Przedmiot: | Marketing Strategies in Tourism - SPEC: Tourism Management [TRM3SE13TR-Z19] | ||||||||||
Zajęcia: |
Semestr zimowy 2019/2020 [2019Z]
(zakończony)
Ćwiczenia [C], grupa nr 1 [pozostałe grupy] |
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Termin i miejsce:
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Terminy najbliższych spotkań:
Kliknij w datę by zobaczyć tygodniowy plan z zaznaczonym spotkaniem. |
Wszystkie zajęcia tej grupy już się odbyły - pokaż terminy wszystkich spotkań.
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Liczba osób w grupie: | 17 | ||||||||||
Limit miejsc: | (brak danych) | ||||||||||
Zaliczenie: | Egzamin/zaliczenie na ocenę/zal w skali zal-std2 | ||||||||||
Prowadzący: | Krzysztof Nowakowski | ||||||||||
Literatura: |
(tylko po angielsku) Philip Kotler, John T. Bowen, James C. Makens, Marketing for Hospitality and Tourism, Pearson Education International &Prentice Hall 2006. Philip Kotler, Gary Armstrong. 1989. Principles of Marketing. Prentice Hall, 1989. Leslie de Chernatony, Malcolm Mc. Donald and Elaine Wallace, Creating Powerful Brands, Published by Elsevier, 2011. James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. Promotional Strategy. Managing the Marketing Communications Process, IRWIN, 1987. H. Michael Hayes, Per V. Jenster, Nils-Erik Aaby, Business Marketing. A Global Perspective, Irwin McGraw-Hill, 1996. Leslie Gaines-Ross, Corporate Reputation, 12 Steps to Safeguarding and Recovering Reputation, John Wley & Sons, 2008. Alan M. Rugman, Simon Collinson, International Business, Pearson Education 2006. Philip Kotler, Gary Armstrong, Principles of Marketing. Prentice Hall, 1989 H. Michael Hayes, Per V. Jenster, Nils-Erik Aaby, Business Marketing. A Global Perspective, Irwin McGraw-Hill, 1996. |
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Zakres tematów: |
(tylko po angielsku) Exercise 1; Globalization of markets and marketing's role in the organization. Reading for this class; Philip Kotler, John T. Bowen, James C. Makens, Marketing for Hospitality and Tourism, 2006, Pearson Education International &Prentice Hall, Chapter 1; Inroduction: Marketing for Hospitality and Tourism. Reading for this class; Masaaki Kotabe, Kristiaan Helsen, 2008, Global Marketing Management, John Wiley & Sons, Inc., Chapter 1; Globalization Imperative. Exercise 2; The role of marketing in strategic planning. Reading for this class; Philip Kotler, John T. Bowen, James C. Makens, Marketing for Hospitality and Tourism, 2006, Pearson Education International &Prentice Hall, Chapter 2; Service Characteristics of Hospitality and Tourism Marketing & Chapter 3; The Role of Marketing in Strategic Planning. Reading for this class; Masaaki Kotabe, Kristiaan Helsen, 2008, Global Marketing Management, John Wiley & Sons, Inc., Chapter 2; Economic Environment. Exercise 3; Global consumer markets: influences on consumer behavior. Buyer decision process. Reading for this class; Philip Kotler, John T. Bowen, James C. Makens, Marketing for Hospitality and Tourism, 2006, Pearson Education International &Prentice Hall, Chapter 6; Consumer Markets and Consumer Buying Behavior. Reading for this class; Masaaki Kotabe, Kristiaan Helsen, 2008, Global Marketing Management, John Wiley & Sons, Inc., Chapter 4; Global Cultural Environment and Buying Behavior. Exercise 4; Global segmentation and positioning - selecting business markets. Reading for this class; Philip Kotler, John T. Bowen, James C. Makens, Marketing for Hospitality and Tourism, 2006, Pearson Education International &Prentice Hall, Chapter 8; Market Segmentation, Targeting and Positioning. Reading for this class; Masaaki Kotabe, Kristiaan Helsen, 2008, Global Marketing Management, John Wiley & Sons, Inc., Chapter 7; Global Segmentation and Positioning. |
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Metody dydaktyczne: |
(tylko po angielsku) The course employs a variety of teaching methods, including lectures, discussion, case write, quiz. Although the specific activities will vary, the objectives will always be the same: to improve students understanding of tourism marketing. |
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Metody i kryteria oceniania: |
(tylko po angielsku) Assessment methods; final exercises (max: 100 points). The final course grading criteria is described below; 91 – 100 points; Very Good (grade 5), 81 – 90 points; Good plus (grade 4.5) 71 – 80 points; Good (grade 4), 61 – 70 points; Satisfactory plus (grade 3.5) 51 – 60 points; Satisfactory (grade 3), 0 - 50 points; Failing (grade 2) Absence, lateness, and lack of preparation will have a negative impact on your grade. If you do not meet the course requirements, your grades will be lower. Students who will exceed 60% of absence will fail. |
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Uwagi: |
TR-M3SE/TZT/1 |
Właścicielem praw autorskich jest Akademia Finansów i Biznesu Vistula.