Akademia Finansów i Biznesu Vistula - Centralny System Uwierzytelniania
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BA Seminar 1 [MNB5SE/k-S] Semestr letni 2020/2021
Ćwiczenia, grupa nr 2

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Przedmiot: BA Seminar 1 [MNB5SE/k-S]
Zajęcia: Semestr letni 2020/2021 [2021L] (zakończony)
Ćwiczenia [C], grupa nr 2 [pozostałe grupy]
Termin i miejsce: Podana informacja o terminie jest orientacyjna. W celu uzyskania pewnej informacji obejrzyj kalendarz roku akademickiego lub skontaktuj się z wykładowcą (nieregularności zdarzają się przede wszystkim w przypadku zajęć odbywających się rzadziej niż co tydzień). (brak danych)
Liczba osób w grupie: 5
Limit miejsc: 8
Zaliczenie: Egzamin/zaliczenie na ocenę/zal w skali zal-std2
Prowadzący: Krzysztof Nowakowski
Literatura: (tylko po angielsku)

LITERATURE / EXAMPLES;

Ronald J. Ebert, Ricky W. Griffin. 2007. Business Essentials, Pearson Prentice Hall.

Richard L. Daft. 1995. Organization Theory and Organization, West Publishing Company.

Thomas W. Zimmerer, Norman M. Scarborough, Doug Wilson. 2008. Essential of Entrepreneurship and Small Business Management, Pearson Prentice Hall.

Gary Yukl. 1994. Leadership in Organizations, Prentice Hall.

Alan M. Rugman, Simon Collinson. 2006. International Business, Pearson Education.

Masaaki Kotabe, Kristiaan Helsen. 2008. Global Marketing Management, John Wiley & Sons, Inc.

Philip Kotler. 1994. Marketing Management. Analysis, Planning, Implementation and Control, Prentice-Hall.

James Champy. 1995. Reengineering Management. The Mandate for New Leadership, Harper Business Publishers, New York.

John J. Wild, Kenneth L. Wild, Jerry C.Y. Han. 2008. International Business. The Challenge of Globalization, Pearson Education.

Raymond A. Noe, John R. Hollenbeck, Barry Gerhart, Patrick M. Wright, 1994. Human Resource Management: Gaining a Competitive Advantage, IRWIN Austen Press.

Zakres tematów: (tylko po angielsku)

This course will introduce participants to some of central topics in management theory, research, and practice – both micro and macro – as well as how they can be applied. It will provide students with a better basis for understanding and evaluating organizations and their managements. Such knowledge is equally relevant for those who aspire to positions outside as well as inside management. For example, in finance, investment bankers, financial analysts, lenders, and others require a sophisticated knowledge of organizations and their managements in order to make wise decisions within their respective responsibilities.

TOPIC SUGGESTIONS

PROPOSITION 1) Digital marketing, innovative technology adoption and changing consumer behaviour in Europe.

PROPOSITION 2) Digital products and services marketing that enhance South Korea consumers demand.

PROPOSITION 3) Products marketed as ethical are influential in purchase decision of South Korea consumer.

PROPOSITION 4) Consumer-centric strategies – approach to marketing.

PROPOSITION 5) Consumer behaviour and marketing demand of Millennials and Generation X.

PROPOSITION 6) The influence of family life style and single-person households on marketing strategy in South Korea.

PROPOSITION 7) The global marketing impact of South Korea popular culture - Hallyu.

PROPOSITION 8) Marketing of customised and personalised products and services as beauty and personal care in South Korea.

PROPOSITION 9) Advancement of ethical consumerism and cause related marketing CRM in Europe.

PROPOSITION 10) Targeting and positioning of Korean car brands – everything you need to know about global branding strategies.

PROPOSITION 11) Marketing of animals friendly commodities in Europe.

PROPOSITION 12) Positive and negative characteristics of diamond production and distribution.

PROPOSITION 13) Ethical dilemmas of coffee industry – internalization and integration of delivery chain.

PROPOSITION 14) Polish culture international promotion – marketing of Fryderyk Chopin music.

PROPOSITION 15) Culture phenomenon of popularization Polish computer game; THE WITCHER.

PROPOSITION 16) Internalization of Polish yacht industry.

PROPOSITION 17) Promotion of Polish yachts - marketing of luxury goods and lifestyle.

PROPOSITION 18) Cross-cultural marketing history of Polish chocolate brand WEDEL.

PROPOSITION 19) International marketing of Polish cosmetics products - the case study of INGLOT & ZIAJA.

PROPOSITION 20) International expansion of Polish petroleum industry – the case study of ORLEN.

PROPOSITION 21) Marketing of harmful products - the case of the tobacco industry.

PROPOSITION 22) Marketing of hazardous products - the case of alcohol industry.

PROPOSITION 23) Global Customer Relationsship Management (CRM) – threats and opportunities.

PROPOSITION 24) From an ethnocentric to geocentric consumer behaviour approach to marketing.

Metody dydaktyczne: (tylko po angielsku)

This course has two basic objectives. First, it is intended to provide you with an understanding of the primary current issues in organizing and managing. The second objective is to teach students skills in applying the theory. That is, this course is designed to help participants to develop the skills they need to solve management problems. Among these skills include the ability to analyze management problems, to develop appropriate solutions, and to implement them.

Metody i kryteria oceniania: (tylko po angielsku)

The course employs a variety of teaching methods, including lectures, discussion, case write-ups and student presentations. Although the specific activities will vary, the objectives will always be the same: to improve students understanding of how a firm’s approach to managing and marketing can enhance or detract from the firm’s overall effectiveness. Students will have to prepare the development plan to guide their future learning. Papers should meet professional standards, so be sure to proofread carefully before submitting work to be graded. Grades will be determine on the basis of 4 factors; articles-books discussion, individual paper structure, theories and their relevance to designing work, ability to present specific items.

Uwagi:

dr Krzysztof Nowakowski

Opisy przedmiotów w USOS i USOSweb są chronione prawem autorskim.
Właścicielem praw autorskich jest Akademia Finansów i Biznesu Vistula.
ul. Stokłosy 3
02-787 Warszawa
tel: +48 22 45 72 300 https://vistula.edu.pl/
kontakt deklaracja dostępności USOSweb 7.0.0.0-1 (2023-09-06)