Research seminar [0000-SEM-SE]
Semestr zimowy 2020/2021
Konwersatorium wspólne,
grupa nr 2
plan zajęć przedmiotu| Przedmiot: | Research seminar [0000-SEM-SE] | ||||||||||||||
| Zajęcia: |
Semestr zimowy 2020/2021 [2020Z]
(zakończony)
Konwersatorium wspólne [K-PK], grupa nr 2 [pozostałe grupy] |
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Termin i miejsce:
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Terminy najbliższych spotkań:
Kliknij w datę by zobaczyć tygodniowy plan z zaznaczonym spotkaniem. |
Wszystkie zajęcia tej grupy już się odbyły - pokaż terminy wszystkich spotkań.
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| Liczba osób w grupie: | 22 | ||||||||||||||
| Limit miejsc: | 22 | ||||||||||||||
| Zaliczenie: | Egzamin/zaliczenie na ocenę/zal w skali zal-std2 | ||||||||||||||
| Prowadzący: | Krzysztof Nowakowski | ||||||||||||||
| Literatura: |
(tylko po angielsku) Nigel Bradley, 2007, Marketing research, tools & techniques, Oxford University Press. Lawrence Silver, Robert Stevens, Bruce Wrenn and David Loudon, 2013, The Essentials of Marketing Research, Routledge. Nigel Bradley, 2007, Marketing research, tools & techniques, Oxford University Press. Philip Kotler, 1994, Marketing Management. Analysis, Planning, Implementation and Control, Prentice-Hall. Lloyd Corder, 2006, The snapshot survey. Quick, affordable marketing research for every organization, Kaplan Publishing. Scott M. Smith, Gerald S. Albaum, 2005, Fundamentals of Marketing Research, Sage Publications. Wayne D. Hoyer, Deborah J. MacInnis, 2000, Consumer behavior, Houghton Mifflin Company. |
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| Zakres tematów: |
(tylko po angielsku) Research seminar 1; Report format, forms of presentations; research poster. Reading for this class; Nigel Bradley, 2007, Marketing research, tools & techniques, Oxford University Press, Chapter 9; Analysis and Chapter 10; Reporting and presentation. Reading for this class; Scott M. Smith, Gerald S. Albaum, 2005, Fundamentals of Marketing Research, Sage Publications, Chapter 20; Reporting research results. Research seminar 2; International strategy and research; planning for marketing research and the research process - analysing customer markets and buyer behavior. Reading for this class; Nigel Bradley, 2007, Marketing research, tools & techniques, Oxford University Press, Chapter 12; International research. Reading for this class; Nigel Bradley, 2007, Marketing research, tools & techniques, Oxford University Press, Chapter 2; Planning research. Reading for this class; Philip Kotler, 1994, Marketing Management. Analysis, Planning, Implementation and Control, Prentice-Hall, Chapter 6; Analyzing the marketing environment and Chapter 7; Analysing consumer markets and buyer behavior. Research seminar 3; Reasons for obtaining secondary information, types of secondary information. Reading for this class; Nigel Bradley, 2007, Marketing research, tools & techniques, Oxford University Press, Chapter 3; Secondary data. Reading for this class; Scott M. Smith, Gerald S. Albaum, 2005, Fundamentals of Marketing Research, Sage Publications, Chapter 4; Secondary data and sources. Research seminar 4; Types of information that can be obtained from respondents, form of interviews, strategies of data collection. Reading for this class; Nigel Bradley, 2007, Marketing research, tools & techniques, Oxford University Press, Chapter 4; Primary data. Reading for this class; Scott M. Smith, Gerald S. Albaum, 2005, Fundamentals of Marketing Research, Sage Publications, Chapter 5; Information from respondents. Research seminar 5; Techniques of qualitative research and observation - types of experimentation. Reading for this class; Nigel Bradley, 2007, Marketing research, tools & techniques, Oxford University Press, Chapter 7; Qualitative research. Reading for this class; Scott M. Smith, Gerald S. Albaum, 2005, Fundamentals of Marketing Research, Sage Publications, Chapter 7; Qualitative research and observation and Chapter 8; Experimentation. Research seminar 6; Techniques of quantitative research. Reading for this class; Nigel Bradley, 2007, Marketing research, tools & techniques, Oxford University Press, Chapter 8; Quantitative research. Reading for this class; Scott M. Smith, Gerald S. Albaum, 2005, Fundamentals of Marketing Research, Sage Publications, Chapter 9; General concepts of measurement and Chapter 10; Measurement and scaling in marketing research. |
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| Metody dydaktyczne: |
(tylko po angielsku) The course employs a variety of teaching methods, including lectures, discussion, case write. Although the specific activities will vary, the objectives will always be the same: to improve your understanding of marketing research and approach to firm's effectiveness. |
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| Metody i kryteria oceniania: |
(tylko po angielsku) 1. Preparing information for research poster (50 points of grade). 2. Participation in group presentation ( 50 points of grade). The final course grading criteria is described below; 91 – 100 points; Very Good (grade 5), 81 – 90 points; Good plus (grade 4.5) 71 – 80 points; Good (grade 4), 61 – 70 points; Satisfactory plus (grade 3.5) 51 – 60 points; Satisfactory (grade 3), 0 - 50 points; Failing (grade 2) |
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| Uwagi: |
dr Krzysztof Nowakowski |
Właścicielem praw autorskich jest Akademia Finansów i Biznesu Vistula.
